Kaleidoscope
In 2025, THEMUSEUM opened its new family-oriented exhibition, Kaleidoscope, focusing on bright colours, swappable artist installs, and bold, engaging visuals. Through extensive collaboration with our management and exhibition designers, I created the colour palettes, room transition/wall paint designs, and set up a variety of large-scale art pieces for installation, in addition to my usual creative design duties.
Role
Art Direction
Design
Illustration
Scale Mockups
Design
Illustration
Scale Mockups
Exhibition Logo
The custom font is designed on an equilateral triangle grid, emulating the reflection pattern of a classic kaleidoscope.
A beveled 3D effect was then added, working back and forth between Photoshop and After Effects, allowing for both print and animated applications.
Fonts
Flegrei - Chosen for its strong, geometric form, specifically the equilateral triangle 'A' and 'V', and the circular 'O's.
Aglet Sans - Chosen for its readability and the 60° angles of the font's legs, arms, and tails.
Scale Mockups
Photo Credits: THEMUSEUM / Click Photography