THEMUSEUM's Wedding Promotional Materials
Early in 2025, I was asked to create a set promotional materials for THEMUSEUM's Wedding services that showcased the best of the location and the many atypical offerings housed within.
Role
Art Direction
Design
Illustration
Design
Illustration
Fonts
As with all print materials used at THEMUSEUM, the body text of the brochure is Gil Sans MT Pro, our brand font. For the titling, I wanted something more elegant and found Magnolia Script, a font with matching x-height, cap height, single/double storeys and similar slant as italicised Gil Sans.
Wedding Brochure - Front Cover
The brochure front cover features an eye-catching photo of one of the many 'unique attractions' that makes THEMUSEUM such a standout location for event rentals, weddings, etc. — the 3rd/4th floor ball pit (relocates depending on current exhibition). Brochure cover is finished with a carefully faded extension to the photo and thematically-coloured museum branding.
Pages 2-3
The 1st spread features a shot of the exterior of the building, with warm, charming lighting, and on the right, an introduction letter. The letter's background consists of a vector reconstruction of a section of a 3-story art install, White Styrofoam on Blue - by Sol LeWitt, and above, a vector reconstruction of our 2nd floor marquee, as the real one is asymmetrical.
Pages 4-5
This spread, detailing wedding rental details, options, and costs, is designed around the most distinguishing backdrop feature of the rental space — the 'cheese wall', as it's called internally. This structure covers a full three stories of the Grand Atrium, where weddings are held. Warm yellow and terracotta accents frame photos from three couple's weddings.
Pages 6-7
This final brochure spread contains an easily-updatable list of bar packages, catering options and suggested vendors, while the left side features our wedding slogan. The background showcases traditional indigenous food from the local area served at one of our events.
Back Cover
Across most of THEMUSEUM's print material, content allowing, versions of this back cover are used for consistency. Every instance contains content-specific contact information and social handles overlayed on a map of Kitchener.
Wedding Promotional Postcard
This postcard again features the cover photo from the brochure, this time with our weddings slogan, and other matching branding/colours, for use at a couple of local wedding shows. The back of the card uses another photo of the aforementioned 'Cheese Wall'.
Wedding Promotional X-Frame
TO BE MADE